The Critical Need for Improved Forecasting
Ralph Canter, Managing Director, KPMG; Carol Zoellner, Corporate Controller at Hallmark | March 31, 2009 | 2:00pm ET
404 Institute
Improving forecasting to help sustain business performance requires better techniques. In this 404 Institute Webcast, Ralph Canter, Managing Director, KPMG and Carol Zoellner, Corporate Controller at Hallmark, discuss improved forecasting techniques that can enhance insight into the business and facilitate the possibility of many different scenarios and outcomes.
According to the speakers, this can be crucial to helping companies survive, plan for the future, and increase market share.
As an example, Ms. Zoellner explains the steps Hallmark Cards is taking to customize the design, detail, and structure of the forecasting process in the context of the company's overall finance improvement initiatives.